Lincoln University
COURSE SYLLABUS
Course: Business Communication
Department and Course Number: English 93
Credit: 3 Units
Contact Hours: 45
Course Prerequisites: None
Semester: May 2012
Instructor: Dr. Sylvia Y. Schoemaker Rippel
Instructional Materials and References:
Required text:
Flatley, M., Rentz, K., & Lentz, P. (2012). M: Business Communication.
New York, NY: McGraw-Hill Irwin. ISBN 978-0-07-340316-8
Recommended text:
Business communication handbook
TEXT SITE:
Additional print and online materials as needed will be announced
in class.
Catalog Course Description:
Communication and information science in the applied context of
business studies, including vocabulary, reading, writing, and speaking skills
in the subject areas of marketing, international business, data processing,
accounting, finance, management. (3 units)
The course emphasizes the role of critical and creative thinking
in the business communication process. Students learn a systematic approach to designing
messages for targeted business communication situations.
Course Objectives:
Primary E93: Business Communication objectives include improved
ability to:
· comprehend and produce
effective written and oral business communications
· evaluate business
messages within appropriate local and global contexts
· Apply systematic
language processing strategies for critical thinking, problem solving, and
decision making in a variety of business settings.
Students will demonstrate competency in achieving the course
objectives through presentations, discussion, and applications. They will be
able to create effective business documents to mastery level with increasing
competence in composition and mechanics.
Format
The course sessions will include lectures , A/V-augmented
presentations (text-based and other topically related slides and relevant
audio/video/web resources), written and oral classroom exercises applying
course concepts, small group and classroom discussions, student presentations
of individual and group assignments based on course units, with emphasis on
engaging students in learning by doing.
Topical Outline:
The scope of the course involves applying and extending
communication skills relevant to managerial discourse, including the
theoretical foundation and technological extensions of business communications.
For each of the following units (as well as any additional
assignments given in class), students will do the following:
1. Read assigned materials with care and understanding,
2. Reflect on the assignments in writing (a
brief overview paragraph or two), discussing your thoughts on the primary
content, including points of personal interest.
3. Review main points of the reading and create a
personalized three-level primary question and answer outline on a minimum of
three selected core items from the assigned readings. The outline should
develop the main topics in question form with a clear and concise answer (level
two), followed by significant details with definitions and examples for level
three, including your own ideas and evaluations throughout.
Email your
assignments to me at profsylvia@gmail.com, with your outline and reflections attached or in the body
of your email. Be sure to keep a copy of the email for yourself and add
it to your ePortfolios/PowerPoint presentations for midterm and final
submission and sharing.
Assignments are due on the dates indicated in the schedule below.
Additions/revisions to the schedule will be announced in class as needed. Class
attendance is mandatory for content, interactions, and presentations.
Researched materials must be documented using a consistent style for both
in-text and end-text citations of sources using the published standards of the
most recent subject-appropriate style guide, such as APA (social sciences) or
MLA (humanities), for example.
STUDENT RESPONSIBILITIES
Students are expected to attend class, to participate in
individual and group work in a productive manner, to complete assignments
according to schedule and at a level appropriate to university rubrics,
and to take personal responsibility for meeting the objectives of the course.
Assignments are due on the dates indicated on the schedule below.
Revisions to the schedule will be announced in class as needed. Class
attendance is mandatory for content, interactions, and presentations.
Researched materials must be documented using a consistent style for both
in-text and end-text citations of sources using the published standards of the
most recent subject-appropriate style guide, such as APA (social sciences) or
MLA (humanities), for example.
SCHEDULE
| Day |
Ss |
Date |
Time |
Unit |
Assignment |
| 1 |
1 |
Monday, May 14, 2012 |
9-10:45 |
Intro |
Letter of Introduction |
| 2 |
11-1:00 |
PI Understanding Business
Communication |
PI Understanding Business
Communication C1 Communicating in the Workplace |
||
| 2 |
3 |
Tuesday, May 15, 2012 |
9-10:45 |
PII Mastering Writing and
Presentation Basics |
C2 Understanding the Writing
Process and the Main Forms of Business Messages |
| 4 |
11-1:00 |
Messages |
Appendix A Formatting
Letters, Memos, and Reports, 1 |
||
| 3 |
5 |
Wednesday, May 16, 2012 |
9-10:45 |
Visuals in Written
Communication |
Chapter 3 Using Visuals
in Written and Oral Communication |
| 6 |
11-1:00 |
Correctness |
Supplementary Chapters B
Correctness of Communication, 1 |
||
| 4 |
7 |
Thursday, May 17, 2012 |
9-10:45 |
Language and Style |
Chapter 4 Using an Appropriate
Style |
| ePortfolios I | |||||
| 8 |
11-1:00 |
ePortfolios I | ePortfolios I | ||
| 5 |
9 |
Friday, May 18, 2012 |
9-10:45 |
Review ePortfolios I |
Review ePortfolios I |
| 10 |
11-1:00 |
MIDTERM |
|||
| 6 |
11 |
Monday, May 21, 2012 |
9-10:45 |
Part Three: WRITING EFFECTIVE
MESSAGES |
Chapter 5 Writing Good-News and
Neutral Messages Supplementary Chapters C: Cross-Cultural Communication -- Online |
| 12 |
11-1:00 |
Written Messages |
Chapter 6 Writing Bad-News
Messages |
||
| 7 |
13 |
Tuesday, May 22, 2012 |
9-10:45 |
Report and Proposal
Strategies |
Chapter 7 Writing Persuasive
Messages and Proposals |
| 14 |
11-1:00 |
Part Four: WRITING
EFFECTIVE REPORTS |
Chapter 8 Researching and
Writing Reports |
||
| 8 |
15 |
Wednesday, May 23, 2012 |
9-10:45 |
Short Reports |
Chapter 9 Writing Short Reports |
| 16 |
11-1:00 |
Documentation |
Supplementary Chapters
E Documentation of Sources |
||
| 9 |
17 |
Thursday, May 24, 2012 |
9-10:45 |
Part Five: USING ORAL AND
JOB-SEARCH SKILLS |
Chapter 10 Communicating Orally |
| 18 |
11-1:00 |
Career Communications, Written |
Chapter 11 Communicating in the
Job Search |
||
| 10 |
19 |
Friday, May 25, 2012 |
9-10:45 |
Review Presentations |
ePortfolios II |
| 20 |
11-1:00 |
Review Presentations |
ePortfolios II |
||
| 11 |
21 |
Sunday, May 27, 2012 |
9-11:00 |
Final Exam |
|
ASSESSMENT CRITERIA & METHOD OF EVALUATING STUDENTS
Students will demonstrate their level of achievement through
appropriate and accurate application of classic and contemporary business
communication theory and best practices. Students will be evaluated on their
increased communicative competence, including effective business communication
skills for analysis, problem-solving, decision-making. Students attaining
the higher levels of course goals will show successful application of critical
and creative communication skills in approaching and solving academic and
real-world examples, individually and as group participants. The
following tables quantify assignment areas and grade distribution scales.
Grading Guidelines
Class
Participation
|
15
|
Quizzes,
midterm
|
10
|
Projects
|
15
|
ePortfolios/Blogs
|
30
|
Presentations
|
10
|
Final
Exam
|
20
|
Total
|
100
|
100-95
|
A
|
94-90
|
A-
|
89-87
|
B+
|
86-84
|
B
|
83-80
|
B-
|
79-77
|
C+
|
76-74
|
C
|
73-70
|
C-
|
69-67
|
D+
|
66-64
|
D
|
63-60
|
D-
|
59
or <
|
F
|
Please note:
Revisions to the schedule will be announced in class as needed.
Class attendance is required. Required textbooks should be obtained as soon as
possible and brought to class for each session. Class participation is
encouraged for enhanced learning through applied content, group interactions,
and individual and small group presentations. Plagiarized content is
strictly prohibited: Researched materials must be documented using a
consistent style for both in-text and end-text citations of sources using the
published standards of the most recent subject-appropriate style guide, such as
APA (social sciences) or MLA (humanities), for example. Missed exams and
assignments require certified excuses (signed documentation by an appropriate
medical or other official representative). With documentation, a makeup exam
may be scheduled. Electronics are not allowed during exams. Cell
phones should not be active during class sessions.
Rev: 4-2012
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