Flatley 2e C7 Learning Objectives

Writing Persuasive Messages + Proposals

After studying this chapter, you should be able to:
LO1	Describe important strategies for writing any persuasive message.
LO2	Write skillful persuasive requests that begin indirectly, develop convincing reasoning, and close with goodwill and action.
LO3	Discuss ethical concerns regarding sales messages.
LO4	Describe the planning steps for direct mail or email sales messages.
LO5	Compose sales messages that gain attention, persuasively present appeals, and effectively drive for action.
LO6	Write well-organized and persuasive proposals.